---

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

---

Murder is unique in that it abolishes the party it injures, so that society has to take the place of the victim and on his behalf demand atonement or grant forgiveness; it is the one crime in which society has a direct interest.

---

Genuine goodness is threatening to those at the opposite end of the moral spectrum.

---

When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page.

---

The important work of moving the world forward does not wait to be done by perfect men.

---

It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.

---

There is an ecstasy that marks the summit of life, and beyond which life cannot rise. And such is the paradox of living, this ecstasy comes when one is most alive, and it comes as a complete forgetfulness that one is alive.

---

Perhaps better we not obscure the idea that happiness and misery, kindness and greed, and good works and bad deeds are within the capacities of us all, not merely a select few.

---

Calendars are for careful people, not passionate ones.

---

Patriots always talk of dying for their country and never of killing for their country.

---